<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=2006193252832260&amp;ev=PageView&amp;noscript=1">

1 Min Read

What Is AI? [Video]

Featured Image

Wondering how to get started with AI? Take our on-demand Piloting AI for Marketers Series.

Learn More

Editor's Note: This is the first video in a series, created in collaboration with HubSpot.

If you ask 10 different experts to define artificial intelligence, you’ll probably get 10 different definitions.

There’s a lot of confusion, hype and disagreement out there about AI.

But almost everyone agrees on this: AI is about to transform business as we know it.

In fact, AI is forecasted to have trillions of dollars of annual impact on business and the economy. 

That’s because the technology intelligently automates repetitive tasks and improves your ability to make predictions about outcomes and human behavior.

If you want to be prepared for the AI-powered future, the first step is to better understand the technology itself.

So how does AI actually work?

How does it mimic human intelligence—and what can it actually do?

And what does this mean for you as a consumer and marketer?

In this video, Marketing AI Institute founder & CEO Paul Roetzer provides a straightforward explanation of what AI is, how AI works, and explains why the technology matters. 

Watch the video below. 

 

 

Ready to get started with marketing AI?

Become an AI Academy Member Today 

Learn more about the topics discussed in this video with a membership to AI Academy for Marketers.

The Academy is our members-only online education platform and community that features dozens of on-demand courses and certifications taught by leading AI and marketing experts.

Related Posts

What Are the Top Marketing AI Use Cases? [HubSpot Video]

Mike Kaput | April 30, 2021

In this video, Marketing AI Institute founder & CEO Paul Roetzer explains how to find your own top use cases for AI in marketing, as well as how to use that information to benefit your business.

4 Reasons Why AI is Essential for Your Competitive Intelligence Program

Zach Hover | September 28, 2021

AI is quickly becoming critical for any business' competitive intelligence program. This post explains why.

This Marketing AI Solution Tells You Exactly How It Makes Recommendations and Predictions

Paul Roetzer | March 5, 2019

simMachines uses explainable AI to tell you why it makes the predictions and recommendations it does to optimize your marketing activities. Learn more in this exclusive profile.