Piloting AI

Your AI Learning Path

Piloting AI is a collection of on-demand courses designed as a step-by-step learning path for beginners at all levels, from interns to CMOs. 

Paul Roetzer, Marketing AI Institute founder and CEO, and Mike Kaput, Marketing AI Institute chief content officer, take you on a journey that includes an overview of the basics of AI and how it works; deep dives into practical frameworks to get started; a brand new generative AI course, and dozens of sample use cases and AI tools that will accelerate your adoption and success.

The series includes 8 hours of content, complete with on-demand short courses, video lessons, quizzes, downloadable resources, a final exam, and a professional certificate upon completion.

What You’ll Learn:

• Basic definitions and applications of AI.
• Tips to identify AI use cases.
• Processes to prioritize quick-win pilot projects.
• Steps to solve marketing challenges more efficiently.
• Frameworks to assess and buy AI technologies. 
• Case studies of brands building smarter businesses with AI. 
• Resources to gain executive support for AI initiatives.
• Strategies to launch pilot programs with confidence.
• Guidance to advance your career, and your team.

Questions We’ll Help You Answer:

• What is AI? 
• How does AI accelerate revenue growth and reduce costs?
• How can marketers use AI to augment their knowledge and capabilities?
• What are the primary AI use cases marketers should be exploring?
• How can marketers find and assess marketing AI tools and technologies?
• How should marketers get started with AI?
• How can AI improve individual and team productivity, creativity, and performance?
• How does AI power personalized customer experiences?
• How can marketers make the business case for AI adoption?

Courses Inspired by the Book

Piloting AI is inspired by content from Marketing Artificial Intelligence: AI, Marketing and the Future of Business, by Paul Roetzer and Mike Kaput.

Following is an excerpt from the book’s Introduction:

This is your chance to be a pioneer in one of the most profound technological shifts in human history. We are in a rare position to create change, to reinvent what it means to be a marketer. You don’t have to become a machine-learning engineer or data scientist to take advantage of what AI enables. You simply need to understand what is possible with smarter technologies and apply that knowledge to your business and career.

Learn to look at problems and how to solve them differently so you will be able to drive your organization through the next frontier in digital marketing transformation. 

Differentiate yourself from your peers by achieving greater efficiencies in your work, building more intelligent campaigns and solutions, and focusing on the traits and abilities that remain uniquely human, such as empathy, creativity, and strategy. You can become a next-gen marketer.

Don’t wait for the marketing world to get smarter around you. Take the initiative now to understand, pilot, and scale AI. The opportunities are endless for marketers with the will and vision to transform the industry.