While the total numbers vary, every major report on artificial intelligence seemingly agrees that its annual financial impact on businesses and the economy will be in the trillions.
But, what does this all really mean for marketers?
- How will AI impact brands?
- How will marketing jobs evolve?
- What are the most valued marketing AI use cases?
- How many marketing tasks will be intelligently automated?
- What impact will AI have on accelerating revenue growth and reducing costs?
- Are marketing teams ready for AI-powered digital transformation?
These are just a few of the questions we set out to answer with the 2021 State of Marketing AI Report.
The 2021 State of Marketing AI Report is first-of-its-kind research from Marketing AI Institute and Drift that establishes industry benchmarks for understanding and adoption of artificial intelligence.
The report also offers a glimpse into a near-term future in which marketers and machines work together seamlessly to run personalized campaigns of unprecedented complexity, with unimaginable simplicity.
Using Marketing AI Institute's AI Score for MarketersTM assessment, marketers had the opportunity to answer 13 survey questions, and rate the value of 49 sample marketing AI use cases. More than 400 marketers answered portions of the survey, and 235 completed all questions and use case ratings.
What we learned is that the marketing industry is on the cusp of the next frontier in digital transformation. Marketers believe that AI-powered solutions will intelligently automate dozens of common marketing tasks, and drive value through revenue acceleration and cost reduction.
Watch the exclusive webinar for the key findings from the research, plus what it means for marketers moving forward.
Hosted by Paul Roetzer, Founder and CEO, Marketing AI Institute, and Maggie Crowley, Director of Product Management at Drift, the webinar includes can't-miss data on the state of marketing AI and a Q+A session to address audience questions.
We have entered the age of intelligent automation. The time is now for marketers to seek the knowledge and resources to understand, pilot, and scale AI.
Click below to watch the webinar on-demand now.
About the Speakers
Paul Roetzer is founder and CEO of PR 20/20 and Marketing Artificial Intelligence Institute; author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and the creator of the Marketing Artificial Intelligence Conference (MAICON) and AI Academy for Marketers.
Maggie Crowley is Director of Product Management at Drift. Drift's AI-powered Revenue Acceleration Platform helps go-to-market teams together to deliver personalized customer experiences in real time—so you can increase your revenue, shorten your sales cycles, and strengthen your brand.