Sandie Young
Sandie Young was formerly the Director of Marketing at Ready North. She started at the agency during the summer of 2012, with experience in magazine journalism and a passion for content marketing. Sandie is a graduate of Ohio University, with a Bachelor of Science from the E.W. Scripps School of Journalism.
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Pattern89 CEO Talks AI, Advertising & Creative Decisions (Private Coaching Session)
Learn more about Pattern89 and what it has to offer when R.J. Taylor sits down with us and discusses the roles AI plays in advertising.
[The Marketing AI Show: Episode 9] SEO Expert Talks AI Use Cases & Career Advancement
In this episode of The Marketing AI Show, host Paul Roetzer sits down with Britney Muller, Founder of Data Science 101 and former senior SEO scientist with Moz. Read the post to learn more about the show!
[The Marketing AI Show: Episode 8] How HubSpot Uses AI to Help Businesses Grow Better
In a new podcast episode from the Marketing AI Show, HubSpot’s Kevin Walsh gives us an inside look at how HubSpot thinks about AI.
How Marketers Can Start Using Natural Language Generation (Private Coaching Session)
This post offers an inside look into the latest, exclusive members-only session with Jeff Coyle, Co-Founder and Chief Strategy Officer, MarketMuse. During the session, Jeff discussed current and future trends surrounding Natural Language Generation.
3 Ways to Use AI and Automation to Simplify Podcasting
AI and marketing automation dramatically improved our podcasting process. Keep reading for a few of the technologies that improved our team efficiencies, and helped us with episode ideation.
[The Marketing AI Show: Episode 7] How to Leverage Conversational AI to Accelerate Revenue
In a new podcast episode from the Marketing AI Show, explore how to use conversational marketing to drive pipeline that closes faster.
[Webinar] How to Use AI to Inspire Your Creative Process
During the webinar on April 14 at 12 p.m. ET, Persado CMO, Amy Heidersbach, will unveil key findings from its 2021 State of AI and Creativity Study.
[Webinar] How to Use AI to Make Your Brand More Human in 2021
Join us on March 3 at 12 p.m. ET as Cal Al-Dhubaib, CEO & AI Evangelist, Pandata, discusses how innovative marketers are using AI to monetize their data and safeguard their brand.
AI Academy Instructors Explain How To Get Started with Voice Strategy
This post showcases the members-only session with Scot and Susan Westwater (Pragmatic Digital). The co-founders discussed the current opportunities for marketers in voice search and strategy.
[The Marketing AI Show: Episode 6] 10 Key Findings from the State of Marketing AI Report
In this episode of The Marketing AI Show podcast, Paul Roetzer, Founder and CEO, Marketing AI Institute, and Mike Kaput, Chief Content Officer, Marketing AI Institute, dive deep into 10 key findings from the State of the Industry Report.
[The Marketing AI Show: Episode 5] Marketing AI Innovation That Could Change Everything
Executive Director of Innovation at Sub Rosa, Harry Syed, joined Paul Roetzer on The Marketing AI Show to discuss the future of marketing transformation.
[The Marketing AI Show: Episode 4] The Dark Side of Social Media
In this episode of the podcast, David Meerman Scott digs into the dark side of social media and considers the question: Is Facebook evil?
[The Marketing AI Show: Episode 3] Can AI Create Content?
You can now listen to the first four episodes of The Marketing AI Show podcast on your favorite podcast app. Read this blog post for more on what to expect in episode three: Can AI Create Content?
[The Marketing AI Show: Episode 2] Microsoft Exec Covers Conversational AI
You can now listen to the first four episodes of The Marketing AI Show podcast on your favorite podcast app. Read this blog post for more on what to expect in episode two.
2021 State of Marketing AI Report: Entering the Age of Intelligent Automation [WEBINAR]
Hosted by Paul Roetzer, Founder and CEO, Marketing AI Institute, the webinar will feature top takeaways from the report, plus what it means for marketers moving forward. Join us on Feb. 4 at 12 p.m. ET for unparalleled insights into the awareness, understanding, and adoption of AI throughout the marketing industry.
[The Marketing AI Show: Episode 1] Salesforce Leader Discusses the Post-AI Consumer
You can now listen to the first four episodes of The Marketing AI Show podcast on your favorite podcast app. Read this blog post for more on what to expect in episode one.
AI Academy Instructor Digs into AI & Data Science
This post offers an inside look into the latest, exclusive members-only session with Cal Al-Dhubaib, CEO, Pandata.
AI Academy Instructor Jessica Miller Discusses the Intelligently Automated Agency
This post offers an inside look into the latest, exclusive members-only session with Jessica Miller (@jessica_joellen), General Manager, PR 20/20.
[Webinar] Deploy Smarter Ads with AI
Join Marketing AI Institute and Pattern89 for an exclusive webinar on Dec. 9, 2020 that shows you how to use AI to predict your top-performing marketing creative.
AI Academy Experts Discuss Machine Learning in New Ask Me Anything Session
This post offers an inside look into the latest, exclusive members-only session with Jim Sterne, President, Target Marketing of Santa Barbara. During the session, we discussed the benefits of machine learning.
[Webinar] Grow Smarter with HubSpot + AI
Join Marketing AI Institute, PR 20/20 and HubSpot for an exclusive webinar that teaches you how to grow better, and grow smarter, with HubSpot and AI.
Here’s What’s New in AI Academy for Marketers
Here’s what’s new in Q3 for Members of AI Academy for Marketers, including monthly pricing and a new certification course!
Transform Your Marketing Using AI and Data [WEBINAR]
Join Marketing AI Institute and Mobilewalla for an exclusive webinar that teaches you how to harness AI and data for business success.
How to Buy Smarter Marketing Technology [WEBINAR]
To see how the Marketer-to-Machine Scale could work for you, join us for the webinar—led by Paul Roetzer, Founder and CEO, Marketing AI Institute—on October 15 at 12 PM ET.
Inside the AI Academy for Marketers Members-Only Community
AI Academy for Marketers offers a private, members-only Slack community to ensure our members feel supported along their educational journey.
AI Academy for Marketers: Inside the Ask Me Anything Program
The AI Academy for Marketers Ask Me Anything members-only program kicks off next week!
Continue Your Marketing AI Education with Professional Certification Courses
The AI Academy for Marketers Certification program was built to give marketers the tools they need to understand and execute complex marketing AI topics.
How to Stay Top of Mind with AI-Powered Email Newsletters [ON-DEMAND WEBINAR]
Join us on June 18 from 12pm - 1pm ET for this webinar on AI-powered newsletters from the experts at rasa.io.
19 Short Courses Coming to AI Academy for Marketers
Check out the are the first 20 Short Courses (30-60 minute sessions) coming to the AI Academy for Marketers in July.
Watch Mitch Joel's Keynote from MAICON: Hello, Voice (Video)
Mitch Joel joined us at the inaugural Marketing AI Conference (MAICON) to discuss the proliferation of voice assistants and smart audio. Watch the full video now.
Live Interviews from MAICON: What Does the Future of Marketing Look Like? (Podcast Series)
Listen to the podcast series, recorded live at the Marketing AI Conference (MAICON). In this episode, Paul interviews Tameka Vasquez and David Meerman Scott on the future of marketing.
It’s Here: Announcing the First Round of MAICON 2020 Sessions & Speakers
The MAICON 2020 agenda is live! And, it features top speakers from companies including IDC, Microsoft, Northwestern University, Persado, Salesforce, Sears, and more.
Live Interviews from MAICON: Develop Your Brand Voice (Podcast Series)
Listen to the podcast series, recorded live at the Marketing AI Conference (MAICON). In this episode, Mitch Joel explains how to develop your brand voice strategy.
Live Interviews from MAICON: Optimize Your Approach to Content and Email (Podcast Series)
Listen to the podcast series, recorded live at the Marketing AI Conference (MAICON). In this episode, two MAICON speakers discuss how to get started with marketing AI—specifically with content and email.
Live Interviews from the Marketing AI Conference: Defining the Boundaries of AI (Podcast Series)
Listen to the podcast series, recorded live at the Marketing AI Conference (MAICON). In this episode, two MAICON speakers discuss the boundaries of artificial intelligence.
Watch Chris Penn's Keynote from MAICON: Become an AI-Enabled Company (Video)
Christopher Penn joined us at the inaugural Marketing AI Conference (MAICON) to discuss how artificial intelligence (AI) will change marketing forever. Watch the full video now.
Watch Angela Pham's Keynote from MAICON: How to Talk to Users in a Machine Learning World (Video)
In her talk at the Marketing AI Conference (MAICON), Angela Pham, UX Content Strategist for Facebook, discussed “How to Talk to Users in a Machine Learning World.” Watch the full video here.
Watch Karen Hao's Session from MAICON: What Is AI? (Video)
In her talk at the Marketing AI Conference, Karen Hao of MIT Technology Review discussed, “What is AI?” Watch the full video here.
Piloting AI: Get Started with Artificial Intelligence [Nov. 19 Webinar]
In anticipation of your 2020 business planning, we are offering a free webinar, Piloting AI: Get Started with Artificial Intelligence, on Nov. 19 at 12 p.m. ET.
Become a Marketing AI Pioneer (MAICON Opening Keynote Video)
In case you missed the inaugural Marketing AI Conference (MAICON) this past July, Paul Roetzer’s opening keynote laid the foundation for marketers getting started. Watch the full video to become a marketing AI pioneer.
Marketing Artificial Intelligence Conference (MAICON) 2020 Sponsorship Kit Now Available
Connect your marketing AI technology or service to an ever-growing community of marketing leaders seeking to drive change in their organizations. Request the Marketing Artificial Intelligence Conference (MAICON) 2020 sponsorship kit today for details.
Why MAICON Matters: From the Speakers’ Perspectives (VIDEO)
At the Marketing Artificial Intelligence Conference (MAICON) July 16 - 18, we chatted with a few of the speakers about their experiences at the event. Watch the full video.
MAICON Sponsors You Won't Want to Miss—And Where to Find Them
Are you prepared for MAICON 2019? Get to know this year’s most anticipated sponsors and scope out the best booths to visit.
5 Speakers Hitting the Main Stage at MAICON
Read this post for a preview of five speakers taking the main stage at MAICON.
9 Can’t-Miss Features in the Marketing Artificial Intelligence Conference (MAICON) Mobile App
Download the MAICON 2019 mobile app to get the most out of the conference. Create your agenda, network with other attendees, and more.
The Future Is Marketer + Machine (Marketing AI Conference Video)
In this video, MAICON creator Paul Roetzer sat down with speaker Tameka Vasquez to learn more about her conference topic, “Don’t Let Them Scare You, The Future is Marketer + Machine.”
10 Truths About Marketing Artificial Intelligence
In this post, we’ve curated 10 quotes from Marketing Artificial Intelligence Conference (MAICON) speakers on the current and future potential of AI.
One Step Ahead: Build a Competitive Intelligence Strategy for Your Business
Ellie Mirman, CMO at Crayon, shares with us How to Build a Competitive Intelligence Strategy.
Harness AI to Empower Your Sales Team
Understand how to leverage artificial intelligence in marketing to empower your sales team.
Is Your Marketing AI Project Doomed to Fail?
Understand how to better structure your marketing artificial intelligence projects by learning from industry pitfalls.
Start Down the Path to More Intelligent Marketing
We sat down with Sara Hocking, a self-dubbed “regular” marketer who incorporated AI at Grant Thornton LLP, to discuss her journey to piloting AI. See her at MAICON July 16-19, 2019.
How to Achieve 1:1 Marketing at Scale with AI (Video Q&A)
Thanks to advancements in marketing AI, we can use content marketing to make the experience more personal and relevant than ever before.
What’s Stopping Marketers from Getting Started with AI?
Artificial intelligence (AI) in marketing is a game changer. But, it’s also intimidating. That’s what Carl Schmidt will address at the Marketing AI Conference (MAICON) this July in Cleveland.
Supercharge Your Sales with AI (Featuring Pam Didner)
Pam Didner overviews how marketers can supercharge their efforts by utilizing artificial intelligence for different sales stages. Find out more in her MAICON workshop "How to Leverage AI for Sales Enablement."
[Webinar] Learn How to Develop An Intelligent Attribution Model
Attribution modeling is the solution to demonstrate marketing’s impact on your business's bottom line. Join us on Feb. 18 at 11 a.m. ET as Trust Insights co-founders Katie Robbert and Christopher Penn lead you through three different types of attribution models.