As marketers, we create more content than ever. Delivering the right content over the right channel to prospects at the right moment means increased clicks, engagement and sales. Timely, relevant content is so important that AI in content marketing company Boomtrain (@boomtrain) built a machine learning platform around it.
Boomtrain is a personalized notification platform that leverages machine learning and predictive algorithms to drive increased clicks, engagement and revenue through customer communications. Our technology surfaces the content that’s most likely to engage any individual and delivers it via email, push notifications or the web. All automated, all in real-time.
The components of our machine learning algorithm can be grouped in two categories: user behavior analysis and content analysis. We analyze a user's behavior in real-time to track mood and compare this activity to look-alikes, much like Amazon's predictive functionality. We can also bake in business rules for content filtering and content selection.
When analyzing content, we consider similarities in site-tagged metadata. We also use semantic text analysis to build a "topic cloud" beyond what is manually tagged in the website source. Popularity of content is tracked and used to further improve relevancy of personalized content recommendations and drive user engagement.
From a marketer’s perspective, the ability to eliminate steps in the process of communication is going to be a key component for leveraging AI. So is the ability to eliminate the guesswork, manual processes and curation of content with personalized experiences.
Boomtrain's capabilities are truly automated. We don't need marketers to create rules, manually tag content or upload content as a repository.
We primarily focus in the publishing, travel and ecommerce verticals. Company sizes range from 50 employees, all the way up to the enterprise level. We currently work with 100 customers, with the biggest ones being: Forbes, CBS, Chow.com, The Onion and more.
Marketers use Boomtrain to solidify their content strategy by providing individualized content to their entire audience. The manual work needed to pick images, text and content to ingest into their omnichannel communications is now eliminated with dynamic content powered by Boomtrain.
It's an exciting time for marketers as AI will not only make processes smoother for them, but the increased levels of engagement with consumers that will be possible is unprecedented.