Marketing AI Institute | Blog

The Business Case for AI in Marketing and Sales [WEBINAR]

Written by Mike Kaput | Jun 1, 2020 4:31:00 AM

Whether or not you need AI isn't the question.

The question is:

How do you use AI to reach your marketing goals better, faster, and more cost-effectively?

On Wednesday, June 3 from 1-2pm ET, Marketing AI Institute founder and CEO Paul Roetzer is going to answer that question in a free webinar, The Business Case for AI for Marketing.

Presented by Marketing AI Institute and MarketMuse, an AI content strategy and intelligence platform, the webinar will cover:

  • The basics of AI and its various forms.
  • The primary use cases for AI in marketing, including content optimization, audience targeting, creating data-driven content, and more.
  • What to look for in marketing technology.
  • How to build your business case for AI.

You'll learn exactly how to make AI work for you and your business in real ways that achieve real goals.

 

Space is limited. Click the button below to reserve your spot.

About the Speakers

Paul Roetzer is founder and CEO of PR 20/20 and Marketing Artificial Intelligence Institute; author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and the creator of the Marketing Artificial Intelligence Conference (MAICON) and AI Academy for Marketers.

As a speaker, he’s focused on making artificial intelligence approachable and actionable, and helping change agents drive transformation through marketing talent, technology and strategy. A graduate of Ohio University’s E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies.

Jeff Coyle is a data-driven search engine marketing executive with more than 18 years of experience in the search industry managing products and website networks.

Jeff is the Co-founder and Chief Product Officer for MarketMuse, where he is focused on helping content marketers, search engine marketers, agencies and e-commerce managers build topical authority, improve content quality and turn semantic research into actionable insights.

Before joining as Co-founder at MarketMuse, Jeff owned and operated his own inbound marketing consultancy and managed the Traffic, Search and Engagement team for TechTarget, a leader in B2B technology publishing and lead generation.
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