State of Marketing and Sales AI - 2022 Report Findings 

The future is coming…and for marketers, it’s already here. AI is pushing martech to unimaginable heights, and there’s no slowdown in innovations and improvement. This disruption is happening as we speak, altering entire industries, business models, and careers.

That’s why Marketing AI Institute and Drift have teamed up to publish the 2022 State of Marketing and Sales AI Report. The report contains insights from hundreds of marketing and sales professionals on their awareness, understanding, and adoption of AI. And we revealed the findings during a special webinar. 

This report is the only research of its kind and delivers unparalleled insight into how marketers actually understand and use AI—information that is critical to any marketing or sales leader who wants to future-proof their business and career.

During the webinar, Marketing AI Institute founder and CEO Paul Roetzer discussed the 2022 report with Aurelia Solomon, Senior Director of Product Marketing at Drift. They’ll break down the key findings from our research, plus the top AI use cases that our survey respondents revealed they’re looking for. Every webinar registrant will also receive a copy of the report after the webinar.

You’ll leave with:

• Justification to take to your leadership team on why now is the time to increase the impact of your martech stack with AI-powered technologies
• A snapshot of the marketing industry’s sophistication when it comes to AI
• Tangible examples and use cases on the best avenues to begin your AI journey