Now you can turn long-form video content into clips for social media automatically using AI.
That's the promise of Munch, an AI-powered solution that helps you easily extract the most engaging and trending social media clips from longer videos.
We spoke with Jonathan Maimon, VP Marketing at Munch, to learn more.
In a single sentence or statement, describe Munch.
Munch helps you maximize ROI on long-form video content, by extracting the most engaging and trending clips for social media, using state-of-the-art AI.
How does Munch use artificial intelligence in its products?
At every step.
We use computer vision and natural language processing (NLP) to extract ~1,000 data points from any video fed into Munch. This includes deep analysis of gestures, faces, overlays, objects, and also spoken keywords, people, brands, locations, and topics. We use these data points for our clip generation engine and take into account coherence, excitement and engagement metrics.
What are the primary marketing use cases for your AI-powered solutions?
Extracting engaging social-media-ready clips from long-form video content such as podcasts, webinars, keynotes, broadcasts and more.
Munch ensures the effectiveness of the content by matching it to marketing and trend analytics, determining the topic and "trendability" of each clip, as well as writing the actual social post, and sharing the clip directly to channels from within the platform.
What makes your AI-powered solution smarter than traditional approaches and products?
Simple: we eliminate the need to perform hands-on editing, cropping, captioning and writing posts in order to repurpose existing content.
Plus, the analytics we provide removes the manual research and guess work around which part of the longer video will be effective for each medium.
Are there any minimum requirements for marketers to get value out of your AI-powered technology? (e.g. data, list size, etc.)
Only that they should have long-form content they wish to reuse and distribute across their channels.
Who are your ideal customers in terms of company size and industries?
We can support (and already are) solopreneurs and individual creators, as well as larger in-house content teams and agencies.
What do you see as the limitations of AI as it exists today?
Currently most existing solutions and products are relatively exclusive and specialized, with very few practical applications for AI. We've only just started emerging from the early-adoption, novel stage into ubiquity.
What do you see as the future potential of AI in marketing?
Everywhere, from content creation and advertising to brand design and all the way to effective customer communication support at scales never before seen.
Any other thoughts on AI in marketing?
I believe marketing will be at the forefront of practical AI applications, as it has the most room for disruption and "elimination of jobs". It's hard to admit, but a lot of marketing involves drawing inspiration (or downright copying) from past work, with odd strokes of innovation and originality. Since audiences relate to the familiar and recognizable, AI will be allow for the automation and effective replication of that.