We spotted the first marketing AI job listing in the wild (at least that we’ve seen) and it’s a good indicator of where the industry is going.
It comes from climate tech company Tomorrow.io, which is hiring for an AI Marketing Specialist.
In addition to the normal marketing specialist duties, the posting also expects the AI Marketing Specialist to:
Tomorrow.io’s CMO, Dan Slagen, put it superbly in a post on LinkedIn:
“Let’s be honest, the future of marketing is knowing how to use AI to 1+1=3 everything. Knowing when to push AI further, knowing when to back off and be more human, but overall embracing the fact that thinking AI first before doing anything is the best way to 10x impact.”
In Episode 33 of The Marketing AI Show, Marketing AI Institute founder/CEO Paul Roetzer walked through why this milestone matters.
“I think this is the year where we start seeing demand for AI-savvy marketers skyrocket,” says Roetzer.
That’s because business leaders are under a ton of pressure from executives, boards, and investors to figure out AI.
This job listing for an AI-powered marketer may be the first. But it won’t be the last.
You can try to hire a marketer who can help you solve AI, like Tomorrow.io did. But these people are far and few between today.
In fact, they largely don’t exist. You’ll probably need to train them yourself.
To take advantage of AI in your business, you need to find talent that can identify AI use cases in your business.
In marketing, that’s often not a machine learning engineer or data scientist. It’s the marketing practitioners, the people who spend their days doing email or social or ads or other marketing functions.
They’re the ones who can identify how AI can transform their work.
These are your first go-to for AI-savvy talent. They need a curiosity about the technology, a will to learn and experiment, and a desire to make their jobs smarter.
If you want to get ahead of AI-driven disruption—and do it fast—consider taking our Piloting AI for Marketers course series, a series of 17 on-demand courses designed as a step-by-step learning journey for marketers and business leaders to increase productivity and performance with artificial intelligence.
The course series contains 7+ hours of learning, dozens of AI use cases and vendors, a collection of templates, course quizzes, a final exam, and a Professional Certificate upon completion.
After taking Piloting AI for Marketers, you’ll: