Editor's Note: This is the fourth video in a series, created in collaboration with HubSpot.
There are thousands of companies, both established players and well-funded startups, building new AI technology and integrating it into existing products. But there is plenty of hype and plenty of uncertainty around AI, which can make evaluating AI-powered vendors and their claims challenging.
So what are the top AI-powered vendors in the market today? How do you identify the best vendors and better understand their products? And how do you evaluate and purchase AI-powered solutions?
In this video, Paul Roetzer, founder and CEO of Marketing Artificial Intelligence Institute, explains how to identify the best AI-powered vendors and which questions to ask as you evaluate and purchase AI-powered technology.
Watch the video below.
Here’s a snapshot of the other episodes in this series:
Ready to get started with marketing AI?
Learn more about the topics discussed in this video with a membership to AI Academy for Marketers.
The Academy is our members-only online education platform and community that features dozens of on-demand courses and certifications taught by leading AI and marketing experts.