How Can Marketers Get Started With Artificial Intelligence?

Editor’s Note: This post originally appeared in the Answering AI editorial section of our newsletter. Subscribe to the newsletter to get exclusive insights and resources twice weekly (usually Tuesday/Thursday), as well as select promotions.

Today’s Question: How can marketers get started with artificial intelligence?

In the final episode of HubSpot Academy’s five-part Artificial Intelligence in Digital Marketing series, Kevin Walsh, product manager of machine learning at HubSpot, and I talk about getting started with AI. We cover:

• How should marketers prioritize use cases?
• What are obstacles to watch for when piloting AI?
• What resources are helpful to learn AI?

You can check out the full video below, and now you binge watch all five episodes on demand!

• Episode 1: What is artificial intelligence in marketing?
• Episode 2: How can marketers use artificial intelligence?
• Episode 3: Will artificial intelligence take my marketing job?
• Episode 4: What are the ethical concerns of artificial intelligence in marketing?
• Episode 5: How can marketers get started with artificial intelligence

Have an AI question you want answered in an upcoming newsletter editorial? Submit your questions and feedback to marketing.ai@pr2020.com.