Want to create professional videos 10X faster—without film crews or production costs? Artificial intelligence can help.
AI from a company called HeyGen helps marketers automatically generate professional-grade videos, complete with text-to-speech AI avatars that narrate those videos, from scratch.
That means you can spin up a completely original, high-quality video narrated by a realistic virtual representation of a human in minutes, regardless of your video production expertise.
We spoke to Patrick Elder, Director of Product Marketing at HeyGen, to learn more about how this AI-powered marketing solution works.
In a single sentence or statement, describe HeyGen.
HeyGen is an all-in-one AI video generation platform that supercharges your video production process, including ideation, storyboarding, text-to-speech AI avatars, stylish templates, editing, and publishing.
How does HeyGen use artificial intelligence in its products?
We developed our entire multi-modal generative AI engine in-house with a team of AI engineers, including audio generation, image generation, avatar generation, and more.
The underlying engine enables features such as talking avatars, text-to-speech, emotional expressions, and outfit/face swapping.
What are the primary marketing use cases for your AI-powered solutions?
Typically, marketers use HeyGen to create videos for marketing campaigns, product demos, social media posts, and event promotions, as well as to ‘wow’ their customers with diverse AI avatar spokespersons.
With a conveniently tiered subscription model and a full suite of creative tools, businesses of all sizes and budgets can easily produce personalized and engaging video content with the help of HeyGen.
Marketers can utilize HeyGen to automate video marketing campaigns and professional communications to get a leg up on the competition—saving you time, money, and effort.
What makes your AI-powered solution smarter than traditional approaches and products?
HeyGen's 10X advantage over traditional video production is its personalization, scalability, flexibility, and efficiency. Using HeyGen, you can:
- Personalize your videos with diverse voices, eye-catching human-like avatars, and customizable template designs.
- Scale your content production and never miss another publishing deadline by automating the video production process.
- Flexibly adjust and update the video content as needed to reach a wider audience and more effectively achieve your marketing goals.
- Finally, you can maximize your marketing efficiency by creating high-quality videos more quickly and at a lower cost than traditional video production methods.
No more hiring film crews, expensive equipment, finicky actors, taxing re-shoots, or pesky post-production editing.
Are there any minimum requirements for marketers to get value out of your AI-powered technology? (e.g. data, list size, etc.)
Nope, marketers of any skillset and with every sized budget can benefit from HeyGen's intuitive drag-and-drop interface, which reduces the time and effort of creating videos, at a fraction of the cost that a video production agency would charge.
Who are your ideal customers in terms of company size and industries?
Our ideal customers are small-to-mid-sized businesses, marketers, ad agencies, HR teams, news channels, educational organizations, or any online content creators.
HeyGen helps SMBs to scale up their online video marketing with a generative AI-as-a-service video solution.
What do you see as the limitations of AI as it exists today?
An inherent limitation of AI is its inability to understand human prompts in a nuanced manner.
In comparison to human-produced content, AI-generated content lacks context, tone, style, and creativity.
For example, creating engaging social media content or writing marketing copy requires a great deal of cultural subtlety that is beyond the scope of a large language model.
So in the short term, it will still be necessary for humans to manually review and edit AI-generated content to ensure the quality is up to professional standards.
What do you see as the future potential of AI in marketing?
AI will transform marketing by enabling companies to create personalized and engaging marketing campaigns at scale. By automating tasks like content generation and performance analysis, companies can engage customers and clients more effectively.
Further, as AI models improve in accuracy and relevance, they will become an increasingly vital tool for marketers.
Marketers can get started today by enrolling in the Marketing AI Institute's Piloting AI for Marketers Series.
They can also experiment with a variety of AI-as-a-service generative tools to find the most suitable solution for their marketing needs: AI writing tools such as Jasper and CopyAI, AI audio tools such as Descript's Overdub, AI image tools such as Stable Diffusion or MidJourney, and AI video tools such as HeyGen.
Any other thoughts on AI in marketing, or advice for marketers who are just getting started with AI?
Now is the perfect time for marketers to learn more about the transformative effects of artificial intelligence on their content marketing efforts.
Examine a few AI solutions, test them out, and then actively implement these solutions into your daily workflow.
Generative AI took off at the end of 2022, and we expect 2023 to be even more transformative through personalized marketing campaigns, augmented content creation, automated social media posts, and predictive analytics about future consumer behavior.
With an increasingly digital landscape, AI will only grow in importance as a tool for any organization.