I’m the CEO of Beam.city, a platform that aggregates and optimizes performance on multiple ads platforms using AI.
Artificial intelligence means a system able to act and adapt to its work.
I do not agree. I believe electrical power transmission and storage take that prize. Why? Energy storage and utilization, and not computational capacity, has proven to be the defining root capability of any advanced civilization: no electricity, no modern civilization, no modern AI.
My first foray into AI was in video game development before I went to university.
While at university, I studied robotics and electronic systems and learned how to build neural networks, back-propagation systems, and a myriad of other now mainstream methods.
"Artificial intelligence means a system able to act and adapt to its work."
Ads on most websites are driven by intelligent systems fashioned for that purpose.
The ability for AI to help teams of all sizes scale to the moment in all facets of advertising.
Humans can teach AI the basics (the baseline) about their business and goals, and over time it will extrapolate to all known/knowable facets of their strategy. It won't just recommend actions but actually execute said actions with confidence.
This can cut out click fraud, poor targeting, poorly interpreted data, and all other ways humans get overwhelmed.
When too few people understand how AI works, it becomes open for abuse and misuse with massive repercussions for companies and even our human societies. We do not actively analyze or learn from environments that fast, so it's easy to "cheat." The only way to beat such a system is with a heroic AI, but the villains typically appear first.
Many people think AIs are generally smart and stable. Most AIs are actually quite brittle and not built with resilience and flexibility.
Self-directed product innovation and empathy.
Me. I do not follow any AI prophets/experts. I think that will pigeonhole my learning and ability to apply AI to various problems.
The application of AI to learning the intent of monkeys as trained by Neuralink. While theoretically this has been a possibility for decades, no one funded a potential real-world rollout of such technology. I’m truly excited about our incoming monkey overlords.
"Many people think AIs are generally smart and stable. Most AIs are actually quite brittle and not built with resilience and flexibility."
The same things. Robotics and aerospace engineering.
Add a course in syntactic programming and statistics, and ensure B-school kids spend at least 30% of their time with engineers. This way, both groups can understand and work together better.
Start before it's too late. Don't be afraid to experiment for a short period of time.
Lack of understanding of what the AI is doing. AIs can frequently be black boxes, so marketers should optimize for their ability to see what decisions an active AI makes and why.
Does your AI act for me or give recommendations?
Hint: Recommendation engines do not maximize your outcomes.
None. Creatives and media buyers are in for a massive productivity boost, though.
Take courses in ethics and create standard operating procedures to review all outcomes at least monthly.
They need to adopt a strategy of defining or discovering customers based on personas intent for their products. There are huge numbers of people who need solutions to problems but approach them in different ways based on their persona and intent.
This is where the marketing architect I previously mentioned comes in. They can help brands think through the outputs in some key scenarios and allow the AIs to extrapolate to fill in the blanks but using the same tone and message.
"Start before it's too late. Don't be afraid to experiment for a short period of time."
TV Show: Love, Death and Robots.
The Best of the Bolos: Their Finest Hour.
Beam.city DNA: aggregated ads publishing and AI-driven optimization with little human oversight.
Coming soon! See us at MAICON.
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