I develop solutions for customer problems.
For me AI is the ability of machines to interpret data and come up with actions that were not rigorously defined by humans, thus displaying human like thinking
I'm not sure if it is the most profound, but it’s certainly high on the list. AI has the potential to transform society in the same way steam and the introduction of machines disrupted society during the industrial revolution.
My introduction to AI started with big data and researching technologies to take advantage of the vast number of data points we had in order to come up with better products for our customers
"Artificial intelligence means a system able to act and adapt to its work."
Everyday features like predictive text, voice recognition/generation and recommendations in streaming services that are just part of our daily routine.
The ability to transform society to be more inclusive and allow us to focus less on laborious tasks and more on innovation and experiences.
Like any technology, it is as good as the creator’s intentions. We need to ensure that AI is used to make society more inclusive and open and not to simply reflect the needs of a few big tech monopolies for more control.
A lot of people believe AI is the creation of human-like robots that will take over their jobs. It’s hard for them to understand the millions of smaller tasks and processes that AI has already taken over to assist and augment our work and not replace it. Similar to computers, the introduction of AI will create new jobs with new skillsets.
Creativity and empathy.
GPT-3 and the transformers models in general have really impressed me with their capabilities to generate content (text, voice, images or even videos) in a way that a lot of times surprises even professional content creators.
"Like any technology, [AI] is as good as its creator's intentions."
I would probably still study what I did when I entered college 25 years ago. Any STEM degree is a good basis for learning how to think and how to problem solve. Any technology (like AI) that you may study today will be outdated in two or three decades, so for me it’s more important to focus on learning how to understand and approach problems rather than specific technologies. (By the way, I studied electrical and computer engineering.)
Make sure you keep an open mind and try to understand not if you need AI but rather how you can utilize AI in your business.
The ability to adopt current processes and workflows to incorporate AI tasks and AI-generated content, including non-marketing departments such as legal and compliance.
I don’t feel there are any specific AI questions. Instead they should focus on the outcomes they want to achieve (as with any tech vendor) and their ability to measure successful improvements on their KPIs and goals when applying AI-powered vendors.
Copywriters.
As with every new technology, marketers need to test and monitor the usage to ensure that AI processes and models are not biased.
The use of AI and first-party data (instead of third-party) will help you create better content and personalized experiences based on language and context.
Any course or talk by Andrew Ng is always a great introduction to AI.
Her.
Do Androids Dream of Electric Sheep? by Philip K. Dick.
AI is coming, in many different ways and forms, so it’s best to focus on how to best utilize the technology rather than debate if you need to adopt it.