How to Use AI to Identify the Best Experts and Content on a Topic

Essentials Newsletters uses AI to identify who and what matters on specific topics, then deliver content from these sources straight to your inbox.

To do this, the company's AI analyzes social media accounts, then extracts the most trusted and valuable accounts and content.

We spoke with Ankit Rauniyer, Audience Acquisition Manager at Essentials, to learn more about this AI-powered tool.

In a single sentence or statement, describe Essentials Newsletters.

Essentials Newsletters uses AI to gather trusted content from a diverse set of vetted experts and deliver it straight to your inbox.

How does Essentials use artificial intelligence in its products?

We use artificial intelligence that filters social media for you and finds who and what matters, on specific topics, by focusing on the most trusted accounts.

What are the primary marketing use cases for Essentials' AI-powered solutions?

Our technology finds out who and what matters, on specific topics.

What makes Essentials' AI-powered solution smarter than traditional approaches and products?

Essentials accelerates the discovery of the people, and content that really matter, for any topic. It also simplifies your social media insights by highlighting key metrics and trends from influencers in your industry  And, it expands the distribution of great content to any channel thanks to our smart, automated publishing API.

Who are Essentials' ideal customers in terms of company size and industries?

Business leaders across all industries.

What do you see as the limitations of AI as it exists today?

One of the limitations of AI, especially language AI, is it not being able to generate accurate cultural references and context.

What do you see as the future potential of AI in marketing?

There is significant future potential for AI to understand users' behavior and offer cutting edge solutions.