OpenAI has launched a new subscription tier for ChatGPT for non-enterprise teams.
The new tier is called ChatGPT Team. It provides a dedicated workspace for up to 149 people to use ChatGPT. It also has a range of features for team management. ChatGPT Team costs $30 per user per month, or $25 per user per month if billed annually.
For that price, you get features like:
- GPT-4, with a 32,000-token context window.
- Access to image generation capabilities using the latest DALL-E 3 model.
- Access to advanced data analysis capabilities.
- Access to web browsing, so ChatGPT pulls up-to-date info from the web.
- Image and voice input and output.
- The ability to create customized GPTs and share them with your team.
There's also a feature getting a lot of attention from business leaders:
OpenAI claims that as part of Team licenses it will not train models on your data or conversations.
Is a ChatGPT Team license right for you? What does it mean for businesses adopting AI?
On Episode 79 of The Marketing AI Show, I spoke with Marketing AI Institute founder/CEO Paul Roetzer to find out.
ChatGPT Team Is Likely to See Massive Adoption
“I think you’re going to see a massive increase in adoption,” says Roetzer.
Plenty of non-enterprise companies have experimented with ChatGPT Plus. But they lacked a formal, purpose-built team option until now. (Especially one with appropriate data privacy and protection features.)
ChatGPT Team is likely to bring plenty of firms into AI who’ve been sitting on the sidelines, says Roetzer. After all, they now have an easy, affordable way to access ChatGPT in a private, secure way.
But Almost Nobody Is Ready For It
Yet it's not as easy as turning on ChatGPT Team and living happily every after, says Roetzer.
“The big challenge is that nobody has a plan."
Few companies know how to onboard this tool across teams with varying levels of AI literacy. Not everyone in your company knows what ChatGPT can do or how to actually get value out of the tool. Not all of them know how to use it responsibly, either.
Companies themselves don't know the answer to key questions around usage of ChatGPT. Questions like:
- What data is allowed to be shared with the tool?
- How is that monitored and controlled?
- What use cases is the tool allowed to be used for?
- When should we—and shouldn’t we—be using the tool?
- Does everyone on the team understand the tool?
- Do they know it hallucinates? Do they know its factual content must be checked?
- And much, much more.
If you don't have formal onboarding for the tool, you're going to run into problems real quick.
There's also not a lot of help out there to create this onboarding...
OpenAI, as is typical, provides no real documentation on how to handle any of this onboarding. Companies as a whole often lack AI education and training.
“So we’re going to be scrambling as companies to try and figure this out,” says Roetzer.
This Is a Huge Problem—and a Huge Opportunity for Agencies
“We know from our own research that the vast majority of companies have no AI education and training in place," says Roetzer.
Which means companies eager to turn on ChatGPT Team licenses are going to need help.
Right now, OpenAI can't provide it. So Roetzer anticipates a whole service industry to get built around this type of AI work.
In fact, it reminds him of the HubSpot agency partner ecosystem. (Roetzer used to own a HubSpot partner agency.)
The ecosystem is a group of trusted service providers who help clients get more value out of HubSpot.
It doesn’t appear that OpenAI is building this type of partner program in the near term. But they should consider it.
“If they really want to scale ChatGPT to hundreds of thousands or millions of users (which I imagine they envision as possible) they’re probably going to need an ecosystem of certified partners who can go into these companies and help," says Roetzer.
This gap is a huge opportunity for marketing agencies.
“This is a service area I would seriously look at, because there’s going to be a lot of companies that need guidance on how to do this the right way,” he says.
So, What Should You Do About It?
Can ChatGPT Team become your primary tool?
Roetzer says it's not possible to answer that question today about ChatGPT—or any other tool.
Leading tools add new capabilities so often that you must constantly be testing them, he says. He recommends companies set up a system to evaluate 3-5 leading tools every 3 months for your core use cases.
Of those tools, definitely add ChatGPT to your go-to list of 3-5 leading tools. It’s a no-brainer. It has a host of incredible capabilities. And it's powered by GPT-4, one of the best models out there. (For now.)
You just may need some help to onboard it effectively with a ChatGPT Team license.
Mike Kaput
As Chief Content Officer, Mike Kaput uses content marketing, marketing strategy, and marketing technology to grow and scale traffic, leads, and revenue for Marketing AI Institute. Mike is the co-author of Marketing Artificial Intelligence: AI, Marketing and the Future of Business (Matt Holt Books, 2022). See Mike's full bio.