ChatGPT now has eyes, ears, and internet access.
OpenAI just announced ChatGPT plugins that enable it to interact with the wider world through the internet.
The plugins, developed by companies like Expedia, Instacart, and Slack, will allow users to perform a variety of tasks using these sites from right within ChatGPT.
OpenAI itself is hosting three of the plugins: one that gives ChatGPT access to up-to-date information on the internet, a Python code interpreter, and a retrieval plugin that allows users to ask questions of documents, files, notes, emails, and public documentation.
Of particular note, one of the plugins available integrates with Zapier, which itself integrates with thousands of other tools.
Right now, there’s a waitlist to access the plugins for developers and ChatGPT Plus users.
What do you need to know about plugins? What do they mean for you?
I spoke to Marketing AI Institute founder/CEO Paul Roetzer on Episode 40 of the Marketing AI Show to answer those questions.
Here’s what you need to know…
One important immediate use case for marketers and business leaders:
Analytics. As plugins to your data sources (site analytics, CRM, sales pipeline, etc.) become available, you’ll have the ability to simply ask questions of your data and get useful answers. That alone could be a game-changer.
Or, as Paul puts it:
“If chatbots can perform actions in the real world, the sky is the limit.”
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