ChatGPT Business: What You Need to Know

Big changes are coming to ChatGPT…

OpenAI just announced two big updates to ChatGPT.

The first is a soon-to-be-released subscription tier called ChatGPT Business. Designed for enterprises, the plan will follow OpenAI’s API data usage policies. That means user data won’t, by default, be used to train ChatGPT.

The second is a feature that now allows ChatGPT users to turn off their chat history, which will prevent conversations from being used to train ChatGPT.

What do the new features mean for marketers and business leaders?

I spoke with Marketing AI Institute founder and CEO Paul Roetzer in Episode 45 of the Marketing AI Show to learn more.

Here’s what you need to know…

1. Historically, your use of ChatGPT trained ChatGPT. Not everyone realizes that, in many cases, the data you input into ChatGPT is used to train the system…
2. This created problems for enterprises. “Enterprises are not going to want their data in future training sets for the next foundational models,” says Roetzer. That made ChatGPT a no-go for robust enterprise use cases.
3. And every enterprise is trying to figure out large language models. “Almost every conversation I’m having at the C-suite level, it’s coming back to this: ‘How do we build a strategy around our use of large language models?,’” says Roetzer.
4. So this is a no-brainer move for OpenAI. First, it makes ChatGPT more appealing to businesses with more robust needs. Second, it shows OpenAI is being proactive in responsibly handling user data, as it faces increased regulatory and legal scrutiny.

The bottom line: While OpenAI may still not be a fit for every enterprise, this move at least puts it in the conversation. (The added protection for individual users is a bonus, too.)

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