Bethany Eierdam
Bethany is an intern for Ready North and Marketing Artificial Intelligence Institute. She is a student at Mount Union.
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How Conversational AI Can Improve Your Customer Relationships
Conversational AI is the future of companies connecting with their customers. This post shows you how.
How AI Is Used in Search Engines to Rank Search Results and Fight Spam
Artificial intelligence is a key technology used by search engines like Google to produce relevant results for users. Here's how.
How to Use Artificial Intelligence and Content to Enable Sales Teams
To enable sales, you need to think like a salesperson—and empower teams with next-generation technologies like artificial intelligence. Here's how.
How to Build a Predictive Customer Model with AI
Consumer data can be harvested and used to create deep customer models for market research when combined with AI. This post shows you how.
How to Build a Voice Marketing Strategy to Boost Customer Engagement
A voice marketing strategy can help you boost customer engagement across voice searches and assistants. Here's how.
How to Use Conversational AI to Accelerate Revenue Growth for Your Company
An AI-powered chatbot can improve customer experiences at scale. Here's how.
4 Easy Steps to Get Started with AI for Digital Advertising
Today's digital advertising is just too fast and too complex for human professionals to handle. Artificial intelligence can help. Here's how.
A 15-Step Framework to Create a Better Content Strategy Using AI
This 15-step framework will help you build a smarter content strategy using artificial intelligence. Here's how.
Learn How to Stay Compliant with Data Privacy Laws While Using AI
Your customers expect you to keep their data safe. Legislation is constantly changing, and it is your responsibility to keep up with it.
Develop a Metrics-Driven Governance Playbook
AI is not a project, but a long-term program. With the right governance structure and decision-making processes, you can successfully ensure your AI initiatives drive positive ROI.
How AI Can Save Your Small Business Time and Money
AI can save your small business time, money, and other resources. Read how.
How Machine Learning Algorithms Can Spark Creativity in Your Company
Machine learning algorithms can help your content marketing stand out among your competitors. Learn how to use this AI to improve your creativity.
How to Build Your Competitive Intelligence Strategy
We are always trying to plan one step ahead of our competitors, but most of us are missing a key factor. Read here to find out what that is.
Here Are 5 Useful Applications of AI for Content Marketers
How do we use AI to drive conversions? Learn 5 ways to use AI for your content marketing. Click to learn more.